Our Principles
![People](https://stg.sureify.com/wp-content/uploads/2023/04/caraousel-icon1.png)
People Matter
Our products are for nothing if their creators are not fulfilled in their work. We want our employees to flourish at Sureify.
![Truth](https://stg.sureify.com/wp-content/uploads/2023/04/caraousel-icon2.png)
Truth
We do not shortcut our mission with overblown claims or false promises. Sticking to the truth is both a strategy and a principle for us.
![Diversity](https://stg.sureify.com/wp-content/uploads/2023/04/caraousel-icon3.png)
Diversity
We mean this in the broadest sense, especially diversity of personalities and perspectives.
![Merit](https://stg.sureify.com/wp-content/uploads/2023/04/merit.png)
Merit
We do not judge each other by any superficial factors, but rather by the work we produce and the content of our characters.
![Products that matter](https://stg.sureify.com/wp-content/uploads/2023/04/product-matter.png)
Products that matter
As thought leaders, we must be cutting-edge, yet our products are substantiated by much more than hype; each is a response to the real issues facing the insurance industry today, and we serve the genuine needs of both our business and end-customer users.
![Quality over quantity](https://stg.sureify.com/wp-content/uploads/2023/04/quality-quantity.png)
Quality over quantity
One piece of quality work is always better than an abundance of sloppy deliverables.
![Customer Success](https://stg.sureify.com/wp-content/uploads/2023/04/customer-success.png)
Customer Success
We only succeed if our customers succeed. We serve a small, close-knit industry and no product capability or marketing campaign is as valuable as successful, referenceable customers.
![Results over status](https://stg.sureify.com/wp-content/uploads/2023/04/result-success.png)
Results over status
We don’t fawn over status or titles. Instead, we honor effort and intelligence. The best idea wins no matter which colleague proposed it.
![The general will](https://stg.sureify.com/wp-content/uploads/2023/04/general-will.png)
The general will
The opinions of all our employees –not just a select group of board members–play into the direction of our company.
![Long-term thinking](https://stg.sureify.com/wp-content/uploads/2023/04/long-term-thinking.png)
Long-term thinking
Shortsightedness has been the downfall of so many companies and institutions. From our processes to our products, we strategize many steps ahead.
![](https://stg.sureify.com/wp-content/uploads/2023/04/Sureify-collage-2.png)