Forrester is one of the most influential research and advisory firms in the world. Forrester helps organizations grow through customer obsession: putting their customers at the center of leadership, strategy, and operations. Through Forrester’s proprietary research, consulting, and events, business and technology leaders from around the globe are empowered to be bold at work — to navigate change and build customer-obsessed growth strategies. Our unique insights are grounded in annual surveys of more than 675,000 consumers, business leaders, and technology leaders worldwide; rigorous and objective methodologies, including Forrester Wave™ evaluations; and the shared wisdom of their most innovative clients.