Powerlytics has a market intelligence and analytics platform that powers better decisions by using the most accurate and comprehensive business and consumer financial data available. Powerlytics’s consumer database and products are based on the tax returns over 150 million households that cover over 200 million adults. This database includes over 1,000 highly predictive data variables. While for confidentiality reasons all of the data is anonymized, it can be viewed across many geographic areas from the US down to a Zip+4 level (on average 3-4 households). An example use would be the ability to understand prospects or customers economic profile, not just average income with more accuracy than is currently available in the market today, but also understanding how that income is derived among areas like interest and dividend income as well as retirement income. You can also have a better understanding of consumer expense profiles as well with items such as mortgage expense. Powerlytics does not just have the average amounts in an area; they have market totals as well. The ability to understand risk profiles, stress test portfolios, wallet share and market opportunities has never been this comprehensive and accurate. Their business database is similar in that it is underpinned by the tax return data of all 30 million for profit businesses that file tax returns. This data can be filtered into over 1,000 industries groups, by size ranges based on sales or employment from a geographic standpoint from the US down to a zip code level as well as by the legal form of the organization. Their business products are used to understand a small business’s risk profile and more effectively target business prospects among other uses. It is particularly strong in understanding private business environment and at understanding economic trends across industries and consumers at very granular geographic areas.