SAN JOSÈ, CA, Life insurers searching for a partner to guide them through the digital landscape will have even more reason to look to Sureify for advice and support, thanks to the insurtech leader’s strengthening focus on the client experience.

Andrea Hatch, a life insurance industry expert and team leader with proven experience in building D2C insurance solutions, has been tapped to lead the company’s new Customer Advisory Services Department.  In her nine months at Sureify, she has been noted for recognizing clients’ current pain points and the needs they have for overcoming those difficulties.  

“I have learned first-hand about the challenges facing life and annuity carriers, agents, agencies, and vendors. Sureify provides the answers to these problems. We offer digital transformation of the life and annuity business with a complete modular solution to fit these needs, along with an impactful speed to market,” she offered.  

In addition to her expertise in solving problems for customers, Andrea looks forward to the challenge of creating a strong customer-centric organization from the ground up.  “Building a collaborative team of passionate industry experts, where our hands-on experience meets and even exceeds the needs of the customers, is the goal,” she explained.

Adding expertise to the team is Chad Florke, who has joined the new team as Director of Advisory Services. Chad comes from Farm Bureau Financial Services, bringing with him a wealth of experience in both tech implementation and insurance operations. “Chad’s journey so far and his ability to be an inspirational leader made him the perfect choice to direct our team,” Andrea commented.  

Chad echoes the belief that Sureify will improve its already-stellar reputation among insurers turning to digital enablement. “I’m excited to work with Sureify to solve challenges that face the insurance industry right now.  If we can help insurers to embrace more digital and data-driven experiences, it’s going to be very beneficial to the industry overall.  And with the Lifetime platform, I believe that Sureify will continue to be seen as a leader in the space.”

Sureify’s Customer Advisory team has already begun adding value, and the company expects that, as the group continues to expand, it will bring yet another layer of service to insurers taking steps toward the future.

About Sureify

Sureify’s mission is to modernize the life insurance and annuity industry by helping carriers acquire, service, and engage their customers with one enterprise platform: Lifetime. We enable omnichannel sales with LifetimeAcquire, a product that drives placement rates via quoting, e-application, automated underwriting, and new business transmission. With LifetimeService, insurers are offering their in-force customers comprehensive self-service portals and native applications. Lastly, the product that started it all, LifetimeEngage, fosters a lifelong relationship between carriers and their policyholders with multifaceted engagement programs and analytics, leading to greater lifetime value of each policyholder.