Today, Amazon is dipping its toe into the financial services/life insurance waters with small business insurance (with partner Next Insurance), health care (Amazon Health, a joint venture with JP Morgan Chase and Berkshire Hathaway) and yes, even life insurance through partners like Aviva, Aegon and Birla Sun Life.
Will Amazon do a cannonball into the life insurance/annuity pool? And if they do, can existing carriers stay afloat?
In this webinar we will explore how Amazon, with its digital superiority across the board, focus on personalized customer interactions, use of predictive analytics and access to unimaginable amounts of data on virtually every potential policyholder in the US, could affect the world of insurance. We’ll also look at how smart insurers can take valuable lessons from the online world’s biggest beast and scale those lessons to ensure survival. Finally, we’ll examine the advantages traditional insurers have over a potential Amazon offering – and yes, there are many!